Building! Get it right the first time. 

Whether you are building a house or your business, it really doesn’t matter they BOTH have something really important in common. Do you know what it is?

They need great foundations. 

This is why branding is a MUST for freelancers and entrepreneurs.

Let’s think of it this way, if you’re building your house and you use poor quality materials, what is going to happen?

  1. It might break or not work how you intended
  2. Eventually you’ll have to start the whole process again to build it right

So WHY do we rush to start our businesses without thinking about our brands first. Now I’m not just talking about your logo and which fancy font you want to use, I’m talking about the WHOLE package. 

Here are some of the things you NEED to consider when starting to build you brand:

  1. Who are you, why should people choose YOU, you have to be unique, or why would they pick you!?
  2. What message do you want to put out to your audience, remember it should be authentic and show the REAL you
  3. How will they respond to this message
  4. Do all of the individual aspects of your business align to give a clear message
  5. What goal (other than making loads of money!) are you wanting to achieve

When you’ve had some time to consider these things, you can then move onto thinking about how your branding ties together, this is where you can get creative with your logo, tone of voice, fonts and use of images. Remember is is important to take a holistic all around approach to your branding to make it the BEST it can be.

If you’re struggling with where to start with your business brand, why not take our Dazzle course and it will take you through all of the steps one at a time to make it as easy as possible for you to grow, you can find it HERE. Enjoy!

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