Write Website Copy That Converts! – Part 1

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About Course

Part 1: THE PREPARATION PHASE

Change how you deliver your message, forever!

Hello, I’m Chantal; a freelance copywriter.

I have found that there are lots of business owners who struggle with copywriting. Maybe they don’t know how to sell themselves without sounding like their ego is MASSIVE or sometimes it can be more about what needs to be on a website in the first place. Do you really need an about page? (The quick answer to that one is, yes!)

Hiring a good copywriter can be expensive. That’s because it’s a skill we’ve learnt, and it takes time and energy to be creative. That being said though, I truly believe that, given the right tools, most people can up their writing game and reap the rewards.

I’ve created this course because I hear it all too often that business owners don’t know what to write on their websites. That it takes ages and at the end they aren’t really that happy with it anyway. I genuinely want to help because for me copywriting is a game-changer in business. Once you’ve mastered the fundamentals, you’ll never go back to how you used to write for your business again.

In Part 1 you’ll gain the knowledge to be able to write effectively for your website (and we all know effective writing leads to more sales!)

In Part 2 you’ll start to see how your website comes together. Which pages you’ll need and what to write in each.

Note: my courses are best completed together, however, they are written as separate courses.

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What Will You Learn?

  • What copywriting is used for
  • How to find your target audience
  • How to find your voice
  • How to find time to write
  • How to find your benefits
  • How to start compiling your words

Course Content

Module 1 – What is copywriting?
What is copywriting? How is it different to content writing? Knowledge Checkpoint Quiz

  • What is copywriting?
    00:00
  • How is it different to content writing?
    00:00
  • Knowledge Checkpoint Quiz
  • Quiz Summary: The answers explained
    00:00

Module 2 – How to find your target audience
Why is finding your target audience important? How do you find them? What do you ask them? Who do I ask these questions to? Knowledge Checkpoint Quiz

Module 3 – How to find your voice
Finding your voice from what you like. Finding your voice from what you ask. Finding your voice from what you’re told. Knowledge Checkpoint Quiz

Module 4 – How to find time to write
How I find time to write. How I find creativity. Other ways. Knowledge Checkpoint Quiz

Module 5 – Finding your benefits
What are features and benefits? What is my USP (unique selling point)? How do I write my USP?

Module 6 – Compiling your words
Website content layout example PDF.

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